Traffic Conversion Secrets Lesson 1 - Starting Out

In this course well discuss a myriad of tools and techniques
you can use to get inside of the minds of your customers
and create a traffic explosion. The first thing you need to
do is get into the spirit of things and create something
new and exciting. In this section well discuss
preparations for your traffic boom and how to dazzle your
customers with Fresh content. 

In each chapter we will discuss the details and semantics
of each technique so you can optimize them for mining your
traffic for sales. Well explain what works, the
psychological impact of the strategy, and even the how to
implement for the best timing and results. Each set of
techniques is organized within a larger category. The two
main categories are Emotional Control and Logic; well be
exploring a wide range of tactics that target two major
groups of people: those who are easily controlled by
playing on emotional factors and those who think
analytically and logically. This gives you a powerful set
of tools that pretty much work on anyone. By blending and
combining the techniques youll be able to create sales
campaigns that attract people you never would imagine being
interested in your products and services. Changing the way
you do business and implementing tactics for creative
massive amounts of traffic on your site is easier than you
may think; this book intends to prove that! 

Get Into the Spirit

Converting visitors into customers is easy if you keep one
key fact in mind: people are creatures of habit. If you pay
close attention to when people are triggered to open their
wallets, then you can use the same dynamics to develop a
strategy to have it work for your sales efforts.
Understanding triggers that produce sales is one effective
way to develop strategies that can work over a large
cross-section of people. 

The Technique

For a habit to work for you, it has to produce the close of
a sales call to action. If youve ever gotten cable or
satellite youve seen them use this tactic to make extra
sales. They always have free offers that are on a trial
basis. Theyll give you a bunch of extra channels or
special channels for free but its only for 3 months or 6
months. When your time is up the representative calls and
asks you if you want to cancel your subscription; usually
theyll act like its a big deal to come out and change
something so you no longer get the channels. You feel
committed to your cable purchase and youll seem cheap if
you back out of the extra channels you were enjoying up
until now. Most of the time youll go ahead and keep them
and pay a little extra. After the call the rep will usually
offer you even more services based on a new special deal
and since youve already agreed to the service and the
extras youre more inclined to listen to what she says and
possibly upgrade. This strategy works because you already
committed to a purchase, no matter how small, and asking
for something on top is taking advantage of the groove
you've already slipped into. It may not seem like a lot of
extra money going in your pocket, but if you do this to
every single sales prospect you encounter, the multiple
effect can line your pockets quite nicely.

This strategy works okay with retail sales, but it is
dynamite with direct sales on the Internet. The key is to
get your visitor to commit to a small sale first and then
before they check out, ask them if they want something
extra. You will be surprised how fast your orders tend to
grow after that.

The Secret

The biggest resistance people tend to have when closing a
sale is just the simple act of saying yes. Once that
obstacle is circumvented it becomes much easier to make the
sales larger out of pure inertia. Once people are already
walking in a specific direction it takes more effort and
attention to change directions than it does to just keep
going the way you're already headed. Some people like to
call it consistency in action, but it's also about habitual
action. Psychologists say that it only takes so much time
to create a habit, but it can take more than 21 days to
break it and it takes a concerted effort to do so. People
generally don't pay attention to their habits and that's
why when you identify a trigger it is easy to exploit it to
your benefit. You are actually setting the course without
making it obvious to your sales prospect. The minute they
agree to even a tiny purchase, you have set the momentum to
generate even larger sales, if not immediately  at least,
down the road. 



To Your Success,
YOUR NAME

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